Kids Planet are over the moon with £500 fundraising success

Published On: 17th December 2019

Hundreds of children at Kids Planet day nurseries have danced, walked, skipped and bounced for a mile to raise £500 to support the ‘Over the Moon’ campaign launched by children’s charity Butterfly Fields Foundation.

Working with Well North Enterprises, the charity will support events across the North of England inspiring children and young people to get involved in science careers.

The campaign is linked to celebrations of the 50th anniversary of the moon landings, and has the ambitious target of encouraging individuals, families, schools, businesses and community groups to collectively complete the 250,000 miles to the moon.

Through raising a pound for every mile, Cheshire-based Butterfly Fields Foundation aims to back local community projects that increase aspiration and wellbeing for children, young people and their families.

Kids Planet is a family-owned group of 44 nurseries covering the North West and the Midlands. Its award-wining nurseries are responsible for the care and education of over 5,000 children aged 0-4 years.

All the company’s 44 nurseries took part in the fundraising, with staff taking children on foot and in push chairs along a one mile route. Older children even did the equivalent of a mile in bounces on a bouncy castle. Photos of the fundraising activities were also uploaded to The People’s Moon, a huge international art installation which will permanently commemorate the 1969 moon landing.

Clare Roberts (shown right in the photo), CEO of Kids Planet, led the way as the first major corporate supporter of the fundraising campaign. She said:

“We are so pleased to be a part of the Over the Moon campaign to give children the opportunity to learn and support local community projects across the North West of England. As a nursery group we aim to give the children in our care the best possible start. By being part of this campaign, we are delighted to play our small part in offering those same opportunities to other disadvantaged children in their local communities.”

Thanking Kids Planet for their support, Amy Wilkinson, who founded Butterfly Fields Foundation in memory of her daughter Maddie, said:

“We are delighted to receive this donation from Kids Planet, we loved seeing how everyone walked to the moon. Every penny helps us towards our goal of putting the ‘unity’ back into our children’s communities.”

Lord Andrew Mawson, Chairman of Well North Enterprises, added: “Every child should have the opportunity to aim high, whatever their background and circumstances. By bringing together entrepreneurial businesses like Kids Planet, which are seizing opportunities for change, and innovative charities, we can help to drive the focus on science, technology, engineering and maths – encouraging children and young people to become the scientists, inventors and entrepreneurs of the future. It’s great to see very young children getting involved to spark an early interest in science. The sky’s certainly the limit, thanks to Kids Planet and Butterfly Fields Foundation!”

The fundraising campaign is continuing – for more information or to donate please go to

Share this post